We run paid media like engineers — every dollar measured, every decision tested. Boutique roster. Direct access. No account executives in the way.
We operate the whole measurement and media loop — from server-side tags to Marketing Mix Models — so the answers we give you are actually trustworthy.
Search, Shopping, Performance Max, and YouTube campaigns built for profitable growth.
Facebook and Instagram campaigns that find new customers and scale what works.
Tracking that survives audits, platform changes, and your next marketing hire.
First-party tracking that outlasts iOS updates, ad blockers, and browser restrictions.
Warehouse-backed dashboards that reconcile the numbers across every ad platform.
Specialist paid media and analytics for Shopify, Magento, and headless stacks.
MMM that answers what each channel is actually worth — incrementality included.
Rack Attack sells roof racks, hitches, and cargo gear across the US and Canada. We rebuilt the Performance Max architecture into a Proven / Discovery split, shipped a custom labelizer script that segments products by conversion rate with country-specific floors, and built a Cloud Function pipeline that keeps local inventory feeds in sync every four hours.
Diagnosed a ROAS decline rooted in AOV shifts and branded-term cannibalization. Rebuilt server-side GTM with enhanced conversions, remediated duplicate purchase tags across the Magento webhook pipeline, and delivered MMM findings that reshaped the paid media mix toward the channel actually driving incrementality.
Stood up Android and iOS Google Ads UAC alongside Meta App Install campaigns for Modo, a member-owned carshare co-op. Coordinated Firebase-to-Google-Ads linking, SKAdNetwork config, ATT prompt strategy, and Meta SDK integration with the dev team. Geo-targeted lead gen campaigns fill the top of funnel in Vancouver.
Tell us what you're working on. We'll read every word, respond personally, and tell you honestly whether we're the right fit.
Start a project →or email launch@moonshine.digital
