We know what breaks on a Shopify theme update and why your Magento dataLayer is lying. Ecommerce-specialist paid media — feed optimization, product segmentation, LTV-aware bidding, post-purchase tracking — built for stores that actually ship product.
Scope this out →Ad spend routed toward products that actually have margin
New-customer ROAS visible separately from repeat-purchase ROAS
Feeds that recover automatically when inventory moves
Shopify is our most common platform, but we actively support Magento, WooCommerce, and custom headless stacks. The paid media and measurement principles are platform-agnostic — the implementation details change. We've shipped work on all three, so we know where each one lies to you.
Yes. Feed hygiene is usually the biggest untapped lever in ecommerce paid media. We audit title structure, GTIN/MPN completeness, category taxonomy, image quality, and inventory sync logic. Then we build automated rules (via DataFeedWatch, Feedonomics, or native Shopify/Magento) that apply the improvements and self-maintain.
Always, once the account is sophisticated enough to warrant it. Google Ads supports new-customer acquisition goals via first-party customer match data. Meta handles it through value-based audiences. We configure both, feed them from your order history, and tune bidding to acquire new customers at a CAC tied to predicted LTV.
Multi-country stores need careful feed, currency, and shipping configuration. We set up separate Merchant Center accounts per country where required, manage tariff and tax logic in the feed, and structure campaigns by country so bidding doesn't average across markets with very different economics.
Fixing broken Shopify tracking is most of what we do on the tracking side. Common issues: duplicate purchase events, missing checkout steps, wrong revenue values from apps like Recharge, and theme updates that break the dataLayer. We audit, remediate, and document — with both web and server-side coverage.
Tell us about the account. We'll tell you honestly what we'd do.
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