Mission 07
Marketing Mix Modeling
Last-click attribution stopped being useful a decade ago. We build Marketing Mix Models — open-source Robyn or custom Bayesian — that quantify the real incremental contribution of each channel, so your budget decisions stop being based on platform-reported ROAS and start being based on truth.
Scope this out → Deliverables
What you get.
- MMM scope, variable selection, and data preparation
- Model build in Robyn, LightweightMMM, or custom Bayesian
- Calibration against holdout tests and geo experiments
- Scenario planner for budget reallocation
- Quarterly refresh and drift monitoring
Outcomes
Why it matters.
01
Channel-level incremental ROI, not platform-reported ROAS
02
A defensible answer to "what happens if we cut Meta by 30%"
03
Budget decisions tied to real contribution, not last-click noise
Let's see if we're a fit.
Tell us about the account. We'll tell you honestly what we'd do.
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