Mission brief

A boutique agency
for brands that measure
what works.

Moonshine Digital is a performance marketing consultancy based in Ontario, Canada. We serve a small roster of brands across the US, Canada, and Australia — primarily ecommerce, mobility, and category-specialist businesses that have outgrown generalist agencies.

Origin

Why Moonshine exists.

Most performance agencies sell hours. We sell outcomes, because we built the measurement stack that lets us prove which outcomes are real and which are platform fiction.

The agency was founded on a simple frustration: too many marketing teams were making seven-figure budget decisions on dashboards nobody had audited, from platforms that each reported a different number, with no warehouse to reconcile any of it. We fix that first, then we run the media.

The roster stays small on purpose. Every client gets direct access to the operator running their accounts. No junior handoffs, no layered approval chains, no white-labeled deliverables pretending to be first-party work.

Operating principles

How we work.

01

Measurement before media

We refuse to optimize against numbers we don't trust. Every engagement starts with a tracking audit — GA4, GTM, server-side, CAPI — because spending budget on broken measurement is how accounts drift.

02

Engineers, not account managers

You talk to the person writing the scripts and tuning the bids. No layer of account executives translating between you and the work. Boutique roster by design.

03

Incrementality over attribution

Last-click attribution stopped being useful a decade ago. We build MMMs, run geo-holdouts, and stress-test platform-reported ROAS against what actually moved when you changed something.

04

Documentation is a deliverable

Every tracking spec, every GAQL query, every dashboard ships with documentation designed to be read. If the next person needs you to hold their hand, the work wasn't finished.

Operating stack

Tools we use every day.

We specialize deliberately. When we say we know a platform, it's because we've been in the console for years — not because we skimmed the release notes last quarter.

Google Ads
Meta Ads
Microsoft Ads
TikTok Ads
GA4
Google Tag Manager
Server-side GTM
Stape
BigQuery
Looker Studio
Dataform
Shopify
Magento
DataFeedWatch
Klaviyo
Robyn (MMM)
LightweightMMM
Python
R
Flight check

Think we could help?

The worst case is you get a straight answer about whether we're the right team for the job. That alone is worth the email.

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