Meta Ads strategy and execution across Advantage+ Shopping, Sales, Leads, and App Install objectives. We build creative test velocity, structure audiences for algorithmic efficiency, and instrument CAPI so the signal your account is learning on is actually correct.
Scope this out →Clean conversion signal via CAPI that Meta can actually learn from
Creative test cadence that keeps CPAs from drifting
iOS measurement that survives ATT and SKAdNetwork
If it's not set up, we set it up as part of onboarding. CAPI is non-negotiable in 2026 — browser-only pixel tracking loses 30-50% of signal on iOS, and Meta's algorithms degrade accordingly. We typically deploy CAPI through server-side GTM (Stape or self-hosted) with proper event deduplication.
Volume and structure. We run a steady cadence of creative variants — typically 3-5 new concepts per week on active accounts — tested against a holdout of proven performers. We use Meta's Advantage+ Creative and dynamic creative features where they help, and ignore them where they hurt. Results get logged so patterns emerge over months, not hunches.
Yes. App installs require specific setup: Meta SDK integration, SKAdNetwork configuration for iOS, ATT prompt strategy, and conversion value mapping. We've shipped app campaigns for mobility, SaaS, and consumer apps across iOS and Android.
We triangulate. Meta's in-platform attribution via CAPI for directional signal, GA4 with server-side events for cross-channel comparison, and post-purchase surveys or Marketing Mix Modeling for true incrementality on larger accounts. No single source of truth — the goal is consistent decision-making, not false precision.
TikTok Ads yes, when the audience fit is there. LinkedIn for B2B, Pinterest for specific verticals, Reddit occasionally. We don't spread accounts across platforms for its own sake — each channel earns its place by driving measurable incremental revenue.
Tell us about the account. We'll tell you honestly what we'd do.
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